Why OODAx

The Concept of Colonel Boyd's "Horns of a Dilemma," is foundational in understanding the OODA LOOP (Observe, Orient, Decide, Act) and it is foundational in understanding why OODAx exists. At OODAx, we aim to help our clients Observe, Orient, Decide and Act faster and achieve their objectives (X) faster than otherwise possible. OODAx leverages deep understanding of market dynamics and how to hack bureaucracies to accelerate sales for our clients. As our clients grow, our business development professionals have technical experience, understand warfighter pain points, and are committed to our client's growth.

​

OODAx was founded in November 2024 to solve warfighter pain-points. Our founder lived the pain of having the wrong gear and technology during combat operations while on active duty in the Marine Corps. And he lived the bureaucratic pain of getting the right gear and technology on active duty when launching a program while operationally training and defining requirements to stand up the same program. From 2009-2011, our founder stood up the Visit, Board, Search and Seizure program for the Marine Corps Special Operations Training Group. Commercially, our founder helped launch the AWS’ Mission Engineering program to hack the bureaucracies of a myriad of commands and accelerate delivery of critical capabilities to our warfighters. The work that needs to be done to accelerate sales to the DoD often includes engagement plans with the warfighter, the program offices with the budget authority, and the senior leaders that care about solving problems. The success of the AWS Mission Engineering experience and work with small companies solving edge problems is replicable, as evidenced by the success of OODAx's clients. Since November 2024, OODAx signed 7 clients, 4 partnerships and wrote over $500m in contracts with 3 current contract wins.​