Why OODAx
Thanks for stopping by and learning about OODAx. OODAx was born from our founder's experience with the bureaucracy of programmatics, requirements, and acquisitions while on active duty and then similar experiences in the commercial industry. After three years in Amazon Operations, our founder helped launch AWS Mission Engineering and found himself right back in "the horns of a dilemma." At AWS, our remit was to accelerate delivery of critical technology for the warfighter in combatant commands and while ambitious, our goals may have been more aggressive than the bureaucracy was ready for. Since 2022, our founder has supported commercial programs with AWS and small businesses to accelerate the delivery of critical technologies to our warfighters and analysts in combatant commands. Our founder and team lived the pain of accelerating critical technology in both uniform and as a member of commercial industry.
The OODAx Story
The Concept of Colonel Boyd's "Horns of a Dilemma," is foundational in understanding the OODA LOOP (Observe, Orient, Decide, Act) and it is foundational in understanding why OODAx exists. At OODAx, we aim to help our clients Observe, Orient, Decide and Act faster and achieve their objective (X) faster than otherwise possible. OODAx leverages deep understanding of market dynamics and how to hack bureaucracies to accelerate sales for our clients. OODAx's approach of working backwards from the warfighter's pain points and then identifying Lighthouse Customers and Early Adopters works. In DoW sales, product-market fit becomes product-mission-system fit to solve a mission problem and integrate the new product or system with legacy products and systems. Legacy systems integrators failed in the past because they placed the importance of their work in Washington, D.C. over their work with the warfighters and analysts at the edge. Companies like Anduril and Palantir succeed because their North Star is solving our warfighters and analysts pain points.
Our founder lived the pain of having the wrong gear and technology during combat operations while on active duty in the U.S. Marine Corps. While on active duty from 2009-2011, our founder stood up a new program. Commercially, our founder helped launch the AWS’ Mission Engineering program to hack the bureaucracies of a myriad of commands and accelerate delivery of critical capabilities to our warfighters. The work that needs to be done to accelerate sales to the DoW often includes demonstrations and experimental exercise support at the right time and place, engagement plans with the warfighter in the combatant commands and the program offices with budget authority and then the senior leaders that care about solving problems. The success of the AWS Mission Engineering experience and our work with small companies solving edge problems is replicable, as evidenced by the success of OODAx's clients today.
CLIENT SPOTLIGHT
Kleos Labs designs, develops and integrates compliant AI platforms that hack bureaucracies and jailbreak legacy systems to accelerate American exceptionalism. Kleos Labs has three core AI products and a services business. Kleos Labs is relaunching now. Contact us to learn more.
First, STRATUM is a unified command-and-control AI platform designed to protect, monitor, and coordinate critical infrastructure operations across all eighteen critical sectors designated by the Cybersecurity and Infrastructure Security Agency (CISA). STRATUM consolidates cyber defense, physical security, emergency operations, regulatory compliance, asset management, threat intelligence, and public safety functions into a single deployable common operating picture. The CyberSecurity Incident Reporting for Critical Infrastructure Act of 2022 alerts companies, academia, and non-profit organizations that CUI reporting for cyberseccurity incidents is coming, and a secure platform available to everyone is needed now.
The Automated Classification Tool -Next Generation (ACT-X) is a containerized, policy-driven data classification, downgrade, declassification, and redaction AI platform that automatically classifies CUI, NSI, FvEye, SAP & SCI. With ACT-X a user auto portion marks, redacts, and declassifies documents designed for environments that handle sensitive, regulated, or classified information. The platform automates classification decisions across multiple frameworks while preserving strict immutability, auditability, reproducibility, and legal defensibility. ACT-X is delivered as a hardened Docker image, with optional Kubernetes orchestration, and is designed to operate consistently across disconnected enclaves, classified networks, on-premise data centers, and compliant cloud environments.
PRAETOR is a mission-centric artificial intelligence platform that models, enforces, and records industrial security requirements from NIST SP 800-171 across organizations, programs, contracts, facilities, systems, people and their clearances. PRAETOR replaces document-driven compliance with system-enforced mission authority, transforming industrial security from reactive paperwork bureaucracy into continuous, auditable mission assurance platform.
Meet the Team
OODAx is growing. If you are a prior-service veteran that is still eligible for a clearance and would like to join our Business Development team, please connect with me on LinkedIn and pass on your resume in pdf.
Giles Walger
Founder
20 years as an active duty Marine.
5 years with Amazon and AWS.
2 years with defense tech startups.
Launched OODAx on 11/1/2024.
Business Operations
More info is coming soon.
Our Services
We're Committed
OODAx is a start-up growth partner for all functional areas of dual-use/dual-purpose businesses. Our team has relentless drive, customer obsession, team focus, and deep professional connections to accelerate your business. Our clients refer to us as "sherpas" navigating US Government and DoW contracting. We think big and long-term and we take big-bets alongside our clients. We aim to work with our clients for a lifetime.
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Our Fee
Simple. Clients can start with retained or ad hoc hours charged at the same hourly rates. Commissions are flat, low and can be paid in cash or equity after winning contracts.
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Flexible Growth
Since we grow with you, we offer further layers of support as-needed, up to full-scope business development where OODAx will match a qualified business development professional to you. And our partnerships are designed to save you time and money as you scale.
Please fill out this form for prospective new clients and partners. Veterans still eligible for a clearance who are interested in becoming affiliate BD professionals and joining our amazing team, please connect on LinkedIn (see the About Page).
New Clients
& Partners Form
OODAx is a SDVOSB (pending) and North Carolina LLC.
Cage Code and other details are available to partners and clients
